Enid: Tell me about the brands?
Sasha: We try to keep the brands very up and coming super cool. My go to brands very Australian Focused. Many of the brands that I wanted to collaborate with I have ended up carrying very beachy and very neutral. My customer is a girl that will wear a lace dress with a straw bag and Chanel accessories and she has cool kids that she likes dressing and spends money on their clothes.
Enid: How much of the store is Children’s brands?
Sasha: 1/3 children’s 1/3 home goods and 1/3 women’s
Enid: Ages for childrenswear?
Sasha: I am only going up to age 6 that’s what I know so I stuck to that.
Enid: Are you noticing a difference between girl and boy behaviors?
Sasha: OMG yes! Baybi is so much more wild than Rythm. She gets into everything we need baby proofing with her. She is all over everything and everywhere!
Enid: Haha yes, that is life with a girl for sure!
Sasha: Working from home is really a struggle. When I am home, the kids always want to be with me versus the nanny. Daycare was the best thing ever. The kids are there together and they both really enjoy it. I feel like this year even though I have more on the plate, the kids are settled and sorted. It seems less stressful
Enid: I barely remember a time without kids.
Sasha: I do, I look at my tan pictures on facebook and I look so rested.
Enid: So true. What else is going on with Wyld Blue? Whats the biggest stand out that we will get from going there?
Sasha: My collections that I am really excited about. I am obsessed with Metal Mesh/ Chain Mail and I have wanted to make my own dress, and the store created the perfect opportunity. I created the dress. I had it made. It was expensive as it is all hand done, but It happened and when i got the samples last week, Ollie took me right upstairs because it was so hot!😜
Enid: It’s the panty dropper. Okay, EVERY girl needs it! Sign me up, no joke!
Sasha: I am getting some limited pieces for opening. Silver and Gold dresses. Everything is very neutral in the store. I want to put a cool installation in the windows.
Enid: Will Ollie be spinning in the back of the store?
Sasha: Ollie is recording music in the city right now actually. I mean, we are all really busy. But it is all working out somehow.
Enid: So we can expect your store to open by Memorial Day?
Sasha: Yes, we will be open by Memorial Day! We will have our sign, our lights, and we will be good to go. Everything has to be expedited from abroad for the opening so it has been a manic situation the last few weeks and next few ones. It was stressful and a large risk but we are Go big or Go home!
Enid: Will you pop up at Surf Lodge?
Sasha: Hmm. didn’t think of that, but yes, that could be a good idea potentially.
Enid: What do you want to say to Hamptons Moms?
Sasha: I had a situation on Instagram that wasn’t meant to go to my DM about how I am not as good looking as Ollie, and about how it is so ridiculous that we get all of our things for free etc. It came on a day when I was just really stressed and had so much on my plate and It made me sort of upset that people only see one side of it.
Enid: Well I can attest to what a hard worker you are and I think you are a total inspiration. You prove that you really can have it all. You just have to put in the time and effort.
Sasha: All of the free things that I get, and the places I go, it’s not a handout. It all comes from a lot of hard work.
Enid: Whats a last parting word to say to the readers?
Sasha: I say you should go for it! Always just go take that risk if it fails, it fails. But at least you tried.
Enid: No regrets! I love it, Thanks for talking to us