I sat down with Denielle Elliston the Founder of Love For Mama, a company that makes curated boxes of love for moms to be, new moms, seasoned moms and for all occasions, as well as for Dog Mamas, Family Boxes and Mom and Baby Boxes .

Their goal is to spoil mamas all over the globe for all the they do. Her background is in fashion so retail is definitely her wheelhouse.

Denielle worked in the fashion industry at Free People, eventually opening up over 30 retail stores for them before eventually moving into wholesale. After many years in retail/fashion she didn’t want to work for a company anymore she had a strong desire to do start something of her own and have the flexibility to raise a family as well.

After pretty tough delivery of her first born Chase which resulted in an emergency C-section one of her friends went to visit her and brought her gifts for HER and the baby, and it sparked an idea in Denielle’s mind. When Chase was about 1 it all came together in her mind and clicked and Love For Mama was conceived.

The idea was to focus on the mom and on self- love. Many women have a very rough time right after they give birth which can be really damaging to their mental state and self esteem.

Denielle began designing the logo, picking the contents of the boxes and had a merchandising vision she knew she wanted to touch all the senses and give the customer an experience as they opened each box. She wanted the consumer to open up a box and breathe in life. Most of the sales started off from Instagram with a percentage of all proceeds goes to Resolve which is the national infertility association and helps families battling infertility. Each box comes with a personalized note to the mama and it’s all about spoiling mamas, what’s not to love?!

These days Denielle is collaborating with local hamptons vendors such as Hamptons Coffee Company, Hamptons Handpoured, Tate’s and Southampton Soap Company

Thank you Denielle for sharing your vision & your business with us I love your vibe and your self- love crusade.

You’ve shared your business with us. Now, tell us a bit about yourself.

What is your favorite beach in the Hamptons?

Gary Macs Way in southampton

Favorite month to be out east?

October, it is so peaceful this time of year and the air is so crisp

Favorite restaurant that’s under the radar?

Hmm this one is tough because I don’t think any are under the radar anymore out here lol, but I do love Pellegrino’s

What restaurant do you feel is so busy and well known but 100% worth the hype?

Love Tutto Il Giorno

Favorite children’s store?

Stevensons, I just love everything about their assortment and their customer service

Favorite women’s clothing store?

Nordstrom

Favorite children’s clothing store?

Egg Baby

Best restaurant for kids out east?

Candy Kitchen

Best summer day, what would it look like?

Beach all day long and boat in the evening

Favorite workout in the Hamptons?

I love Spin, and I have been teaching Spin for 8 yrs, I still teach one class a week at Sportime in Quogue because I love it so much

Anything you want my readers to know about you or mom related?!

I am a Twin Mama (boy and girl) which has been the most amazing and hard experience all at once. Three under Three is certainly keeping me on my toes.

Thx so much for taking the time Denielle and please mention HAMPTONS MOMS when ordering for 10% OFF your purchase on her website.

Join The Hamptons Moms Network Community

Stay up-to-date with what is happening in-and-around The Hamptons, NY community with local events, community highlights, and exclusive deals.