Petit Blue is the only store in the East End selected to carry the trend setting children’s clothing line, Egg line, by Susan Lazar!! Find anything here from size zero to 12.

Amongst the many choices you’ll note dozens of hard-to-find European items. No wonder, the owner had a similar store in Hamburg, Germany for ten years. Working with the best suppliers and manufacturers there she’s brought all that experience here to delight and enchant your family. Looking for fun community activities for kids? Petit Blue is scheduling afternoons filled with music, arts and crafts and play dates for kids young and old.

Located in the main parking lot behind Main Street in East Hampton Village, they are open seven days a week through the holidays. A small shop with a ton of love to give, let them help make your kids holidays dreams come true. You stop for happiness in the Hamptons.

Milly is founded by designer Michelle Smith. She transforms classic silhouttes by merging American sportswear influences with distinctive Parasian Atelier techniques. Smith’s eye for impecable detail, use of luxurious, cutting-edge fabrics and precise tailoring have made Milly a cult favorite accross the globe.

Inspired by vintage finds, LSF is rich in detail, flattering silhouettes, soft hues, and intricate lace, with an emphasis on whimsical hand-dyed fabrics and enchanting vintage-inspired romantic floral prints. Since its inception in 2013, LSF has gained a dedicated following and garnered international appeal. Sold at top boutiques around the world, online, and newly opened Sag Harbor flagship store — the epitome of the LoveShackFancy world come to life.

Stacey Fraser created Pink Chicken in Amagansett, New York. Taking a break from corporate life and finding her footing as a new mother, Stacey used her daughter’s nap time to sew clothes from the fabrics she’d collected over the years. There were baskets of pattern on pattern – bright block prints, Indian cottons, American vintage, all of them so perfectly mismatched. She whipped up little sundresses for her daughters, tunics for herself, simple dressing for each. These were clothes that went from beach to barbecue, park to playdate; with a day-into-dinner kind of ease, they solved practically every get-dress dilemma. Clothes to create in, clothes to explore in.

Love Adorned is a fine jewelry and lifestyle store from veteran retailer Lori Leven housing a curated inventory informed by years of traveling and collecting. Focusing on vintage, one-of-a-kind pieces and artisanal goods, Love Adorned is a shift away from throwaway culture that values utility, aesthetics, and craftsmanship.

Your home should be your haven, the place where you can be you. That’s why at One Kings Lane we offer products, expertise, and inspiration to help you live your style.

On our site and in our shops you’ll find designer, vintage, and exclusive home furnishings in every style—including your own. Our expert designers provide personalized design assistance, in person or remotely, while our blog and social channels are filled with home tours, designer tips, and more inspiration. And design professionals who join our To the Trade program not only receive discounts but also benefit from a team dedicated to helping source products, match specs, and more. Because at One Kings Lane, we’re as passionate about helping you create a home you love as you are passionate about that home.

Kirna Zabete is a women’s luxury fashion destination featuring the best edit of the best designers of today and tomorrow, all personally selected by Neth Buccini. Explore the latest collections online or instore at our boutiques in SoHo, East Hampton, Bryn Mawr, and Palm Beach.

BLUE & CREAM (B&C) is a Hamptons based multi-label Mens & Womens retail clothing store. Since opening it’s first retail door in Spring 2004, B&C has built a devoted customer base and garnered massive media attention for it’s unique product mix, shopping experience, and celebrity clientele. B&C is the brainchild of entertainment marketer Jeffrey Goldstein who defined the B&C lifestyle by appealing to the Hamptonite’s Jet-set existence. Leveraging an extensive public relations, entertainment, and communications network, Jeffrey has captured a niche in the highly competitive retail market. Today, B&C is a lifestyle brand that transcends the 3 retail stores it is currently operating. In addition to the primary business of operating retail stores, the B&C Company has expanded into private label design of exclusive B&C T-Shirts, Dress Shirts, and Denim

Surf Bazaar is a retail bazaar and clothing and accessory brand, launched in 2010. Surf Bazaar was created as a shopping experience for travelers and hotel guests, in which we bring the flavor and essence of your surroundings and locale, to you. We curate the best of local artisans, designers, vintage finds, and all items that are inspired or inspire us of our surrounding environment. You know what city, community, and neighborhood you are in when you visit one of our shops. We strive to make you feel like you have shopped the best markets, boutiques, and vintage stores by providing at our shop a well edited and curated selection of special items.

At Serena & Lily, we combine our love of breezy California style with our passion for great design. Our look is casual and coastal, relaxed yet refined. Our designs blend classic influences with modern lines; eclectic inspiration with great American style. We love spaces that feel put together, yet livable – well-traveled with a personal point of view. We believe home should be a welcome oasis – your favorite place to retreat, to gather, to live well everyday.

Everafter is a shop for the modern parent, kids and teens, offering the coolest trends with incredible, personalized service. Our store locations were designed to be a fun, colorful, and comfortable atmosphere, where kids can run around and play while they shop for their favorite pieces! We encourage everyone who visits to check out our interactive photo booth, art installations, and outdoor garden. Everafter is your home away from home.